The Mac Professional's Resource
Yesterday, we warned against judging the greatness of any Apple announcements until you have left the reality distortion field the surrounds Steve Jobs wherever he goes. Today, we would like to call out the analysts who may have avoided the RDF, but then go on to decide how good a product announcement is based on stock price. BusinessWeek took time to outline why the Keynote bounce is sometimes a thump.
Since 2000, Apple has become a strong company, and its growth has gained it a lot of attention within the investor community. Many investors look towards Apple product announcements to gauge the Apple’s future prospects. But although AAPL has risen 2000% in the last five years, the stock often fares poorly after a Keynote. If you remove last year’s iPhone announcement, the stock has fallen an average of 3.9% after every keynote. There are a lot of people with things to say about the viability of Apple’s new offerings, but if they immediately point to stock price, you probably know they haven’t done their research.
— Joe Fahs
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